Ali Brunson fronts Terez’s Knicks collection, blending championship imagery with wearable styles and a focus on women’s sports fashion.
Ali Brunson Models Terez’s Knicks Championship Collection
The collection’s pitch is bigger than team colors: Terez is betting that women’s fandom deserves sportswear with a point of view. Ali Brunson, founder of The AMB Method and wife of New York Knicks star Jalen Brunson, fronts the New York brand’s exclusive Championship Collection, built around the team’s championship moment.
Brunson wears orange and blue styles marked with championship imagery, including the Larry O’Brien trophy. The lineup runs from a knit sweater and sports jacket to a T-shirt and tank top, with prices starting at $75. That range suggests Terez wants these pieces to work beyond the arena, a point Brunson made in discussing the campaign.
“New York basketball is such a big part of the city’s culture and identity,” she told WWD. She described the Knicks’ energy as “incredible” and said she was excited to take part in a collection celebrating a meaningful moment for the team and its supporters. Her favorite item? She wouldn’t single one out: she likes that the clothes make a statement while still feeling easy to wear outside game day.
Terez founder Zara Terez Tisch says Brunson was a natural choice because she reflects the city’s confidence and style. Tisch framed the campaign as an effort to capture the culture around the Knicks rather than simply display merchandise, adding that she and Brunson have worked together often and become friends.
Two Founders, One Case for Women in Sportswear
There’s a personal connection behind the partnership, too. Brunson and Tisch are both female founders. Brunson, a doctor of physical therapy, created The AMB Method to bridge physical therapy and strength training. She said she values relationships with women building businesses, and sees visibility and mutual support as ways to encourage the next generation of female entrepreneurs.
Tisch argues that women’s sports apparel has too often offered little beyond oversized jerseys and conventional team merchandise. Women have long been committed fans, she said, and should be able to dress for games in ways that reflect their own style. As a woman and a mother, she sees fashion as a form of identity and wants shoppers to feel they can enjoy both sports and fashion without choosing between them.
Brunson describes the shift as something broader than clothing: women are gaining influence and visibility in sports as fans and participants, and apparel companies are beginning to respond. The market’s growth is clear in the conversation; how much of that attention will translate into lasting changes in what brands make is less clear.
Game-Day Dressing, Without a Lucky Charm
The question of how fans dress for a winning run has become part of the Knicks conversation. Jordyn Woods’ orange bag went viral during the team’s playoff run last season, prompting WWD to ask whether Brunson had a similar good-luck piece.
She does have a game-day ritual, but no single talisman. Brunson gravitates toward clothes that feel comfortable and boost her confidence, with something personal when the occasion calls for it. After a major win, she admitted, it’s hard not to reach for the same outfit again.
That’s the collection’s opening: a Knicks themed capsule positioned as wearable fan style, backed by a broader argument that women’s sports audiences should have merchandise designed with them in mind.
Brunson’s work with Terez follows a wider rise in sports apparel aimed at women. For Tisch, the old options didn’t reflect how women actually engage with teams. Brunson sees the industry catching up to women’s expanding role in sports culture.
For context, Brunson is Jalen Brunson’s wife, and the collection is centered on the New York Knicks. The Knicks are referenced alongside Foot Locker’s role as the team’s official athletic footwear retailer, and Jalen Brunson is linked to a Nike Kobe 3 Low Protro release in New York City. New York Knicks Jalen Brunson apparel Jordyn Woods’ lucky orange bag apparel.
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