Rick Owens Opens New Boutique at South Coast Plaza in Costa Mesa

A California homecoming for Rick Owens

Rick Owens’ new South Coast Plaza boutique does more than add another store to the designer’s network: it brings the Paris-based label back to the California shopping destination Owens admired as a child. The 2,306-square-foot space in Costa Mesa is the brand’s only Orange County location and stocks fall 2026 men’s and women’s ready-to-wear, along with items from its home collection.

South Coast Plaza’s luxury lineup already includes Chanel, Dior, Hermès, Louis Vuitton and Maison Margiela. Owens’ arrival gives the center another distinct design voice, though the store’s more personal detail may be its concrete sculptures.

The sculptures were shown in the courtyard of Paris’ Palais Galliera for “Rick Owens: Temple of Love,” a 2025 retrospective spanning more than three decades of his fashion and design work. Owens told WWD: “Those sculptures meant a lot to me in that space and will mean a lot to me in this space now.” The choice ties the boutique to the designer’s own history rather than treating the interior as a generic luxury retail setting.

For Owens, the address carries its own meaning. He grew up in California, founded his namesake label in Los Angeles in the 1990s and moved to Paris in 2003. The business has since grown beyond clothing into footwear, furniture and home design. “I am delighted to be part of South Coast Plaza, which represented the best of the best when I was growing up in California,” he said.

The new store joins the brand’s California boutique on North La Brea Avenue in Los Angeles. Elsewhere, Owens has locations in New York, Miami and Las Vegas, as well as Paris, Milan, Berlin, Ibiza, Dubai, Hong Kong, Shenzhen and Tokyo. South Coast Plaza extends that network while placing the label in a market Owens already knows well.

Art, entertaining and fashion on WWD

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The video lineup makes a similar case for breadth, moving from footballer Ferran Torres discussing the World Cup and “that hat” to fashion, beauty, and entertainment interviews. There’s a style-focused installment on classic men’s looks, a conversation between Thom Browne and Teyana Taylor, and a CEO Talks episode with Gucci Westman and David Neville about building a luxury beauty brand. Other clips feature François Arnaud, Nicky Hilton preparing for Marc Jacobs 2026, and the stars of Feud: Capote Vs. The Swans discussing costumes and society.

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