Gigi Hadid Opens Guest in Residence’s Fourth Store on Madison Avenue

Guest in Residence reaches Madison Avenue

Guest in Residence’s fourth store is a milestone for Gigi Hadid’s cashmere label, but the Madison Avenue opening also makes the brand’s pitch tangible: luxury knitwear should feel lived in. Hadid marked the launch Thursday night in New York, describing the Upper East Side to WWD as “quintessential New York” and evocative of “those iconic New York City old movies.” She called the neighborhood nostalgic.

Gigi Hadid dressed for the occasion in what she called “sweater weather cocktail attire”: a red plaid tartan Guest in Residence skirt, a fitted charcoal halter top and two tone leather cowboy boots gifted by Donatella Versace. The combination was deliberately relaxed. “I just love that a skirt can also be so cozy,” she said. “I’m basically wearing a blanket tonight.” The boots, she joked, suited the western mood—even on the Upper East Side.

That ease is central to the label’s identity. Hadid said she likes combining different textures within one color palette without making everything match too closely. The outfit’s mix of pieces worked through its earthy tones, she said, and let her dress up while staying comfortable and feeling like herself. For a brand built around 100 percent cashmere, comfort is part of the product story, not just a styling note.

A personal idea, now a growing retail business

Founded in 2022, Guest in Residence has expanded to four locations in four years, including a Los Angeles store that opened in 2024. Hadid has traced the label’s starting point to her childhood and the hand me down sweaters from her parents that she wore growing up. That origin gives the brand a clear emotional hook; the challenge, as the store count grows, is keeping that personal feeling intact.

The Madison Avenue party leaned into that sense of home. Guests found books and board games on the second floor, alongside more celebratory touches: martini glasses filled with cigarettes and caviar served with potato chips. Hadid closed the night by blowing out candles on four cakes, one for each store.

Hadid’s Madison Avenue opening

Gigi Hadid brought her Guest in Residence label to Madison Avenue for an opening on Oct. 29, 2026, in New York. The event’s guest list included Isaac Ross, Rossella Raffi and Victoria Lampley. The opening is a useful marker of the brand’s retail presence, though the gallery offers little detail about the store itself.

See the Guest in Residence Madison Avenue opening gallery.

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